In today's competitive marketplace, whether selling a product, a service, a philosophy, an idea or, most importantly, yourself - everybody sells something. An individual's success often depends upon his/her ability to deliver a polished and persuasive presentation. Salespeople spend a significant amount of their time verbally communicating, yet many suffer from common shortcomings in their sales presentations that adversely affect their results.
One of the more common mistakes (that we don’t like to think about or address) is when an individual exhibits distracting gestures or body language while delivering a presentation. Take a look at the quick two minute video from one of Terri’s live presentations on this topic.
As referenced in the video, your body naturally wants to gesture. Unfortunately, many times sales professionals don't realize the strange things their bodies are doing in the middle of a presentation in front of an important client. What you don't know can hurt you! Fidgeting with your tie, playing with your hair, clicking your pen, doodling, pacing or other annoying behavior is very distracting and builds the image that you may be nervous versus confident and in control.
Here are some simple solutions to create awareness about your body language and gesturing when you speak: Seasoned pros know you have to practice in front of a mirror to be polished. Better yet, why not use a video camera or your smart phone to record your presentation so that you can see/hear how you appear/sound to your clients.
Do a simple self-evaluation of your next presentation. When you can identify the weaknesses in your presentation, you can begin to correct them. As a result, you will become more confident, more polished, more persuasive and more consistent in delivering effective presentations.